Duralee Contract is often seen as the most cost efficient of the Duralee line and therefore rarely thought of as a design element. They needed to convince interior designers and specifiers that Duralee Contract has fabric selection to satisfy their clients and their creativity.

We created a distinctive image building ad campaign designed to breakthrough the clutter and generate instant awareness within the interior design industry. Ads feature their latest collections and iconic food and fabric visuals create a strong sensory appeal.

The ads received a positive response within the interior design community and designers are taking a second look at Duralee Contract.