With the goal of franchising, Energy Interactive Fitness needed a way to brand their unique, personal approach toward fitness. Plus, in order to prove that a franchise could work, they needed to increase capacity in their St James, NY gym from 75% to 90%.

We created a new corporate identity and supported it with new marketing communications, a breakthrough outdoor campaign and a new website.

Energy Interactive Fitness Center has expanded it’s operation to include a cardio studio, is operating at 95% capacity and has sites set for its first two franchises in New York.