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For over 125 years, Oxxford Clothes has been making American-made hand-tailored suits worn by heads of state and heads of business. Oxxford needed to revitalize their brand, attract a younger customer and increase sales without sacrificing the essence of the Oxxford brand.
We created a patriotic themed print campaign that capitalized on Oxxford’s made-in-America values, and supported it with marketing and sales communications.
The campaign helped Oxxford Clothes increase sales by over 15% and prompted the opening of their flagship store in New York City.
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